The Certified JobsOver50-Boomer Authority Career Coaching Program
FOR IMMEDIATE RELEASE
May 5, 2009
for inquiries please contact:
Michele O’Connor
JobsOver50.com
moconnor@jobsover50.com
Full announcement available as PDF at http://tinyurl.com/23j3cqf
The Premiere Certified Career Coach Program
Become a Certified JobsOver50 / Boomer Authority™ Career Coach 
JobsOver50 and Boomer Authority™ Association have launched the nation’s premier “Certified Career Coach” program for professionals serving the 50+ demographic. The mission of this program is to help Baby Boomers find new career insights, encore career paths and, of course, job opportunities.
Benefits of becoming a Certified Career Coach - Extend your personal brand
-Secure new coaching engagements and generate additional revenue
-Reach a myriad of Boomer job applicants that are currently in need of your expertise
The program empowers Baby Boomers to connect directly with Certified Career Coaches for advice and counsel. To be certified, coaches must have a substantial professional background (reviewed by our compliance committee) and must have at least one bonafide publication over the past 5 years (in a print journal, as a guest blogger and/or have authored a book).
OPTIONAL: You immediately qualify for certification if you have successfully completed the training program from Dr. Richard Johnson, Ph.D and are certified as a “ReCareer Coach.” Learn more about ReCareer Inc. training at http://recareerinc.com/.
All job seekers that register on JobsOver50.com will be given the option to retain highvalue,specialized coaching services from a roster of carefully selected Certified Career Coaches - all of whom are members of the Boomer Authority™ Association. (Not a member of Boomer Authority™? You can join at http://boomerauthority.org. Membership is Free.)
Each Certified Career Coach will use their Profile Page on Boomer Authority™ as a custom “Landing Page” which explains in detail how you, as a professional career coach, can help a Baby Boomer from a career & development standpoint as well as the cost of your services.
Revenue Share
Certified Career Coaches will share 30% of the revenue that results from their participation in the program.
Display our Badge of Distinction with Pride on your Blog or Website
Upon certification, you will be authorized to display our badge on your web site and/or blog. This distinctive badge recognizes your professional status and association with JobsOver50 and Boomer Authority™.
Your Personal Listing in the JobsOver50 Coaches Directory
On the JobsOver50 portal there is a prominent “Call to Action” banner urging job seekers to obtain professional assistance. Jobs seekers that click the banner will be taken to a directory of Certified Career Coaches where a photo, name, company, 140 character description and a hyperlink to your Boomer Authority™ customized Landing Page can be found.
Your Boomer Authority™ Custom Landing Page
Below are the key components for the creation of your custom landing page.
1. Professional profile - You may use as many words as needed with embedded links, photos & thumbnails. Visit a typical custom landing page on Boomer Authority™ at http://boomerauthority.ning.com/profile/MartinDDiano.
2. Coaching offer - An explanation of your coaching services, fees and how you deliver your service (i.e. telephone, conference call, webinar, in-person, etc). For book authors, please state if your book is included in the cost.
3. Area of expertise - (i.e. profession, industry, gender, demographics, etc.)
4. Payment terms - (FYI, JobsOver50 will serve as your collection point. Clients will pay via credit card).
Third-Part Application & Widgets
Boomer Authority™ has many useful applications to help promote your coaching services: You may upload training videos, third-party widgets, photos, RSS Feed your blog or radio show, and much much more. And, of course, you may edit your Profile Page ondemand. Visit the Applications available found directly on your Profile Page. As you know, there is no cost to be a member of Boomer Authority™ and there is no cost for third party applications.
To cover the ‘Call to Action’ banner, the Coach directory and hosting fees, there will be a modest one-time setup charge of $95.00 plus an annual license fee of $49.00 payable via check or credit card.
Value Added Revenue Streams
1. A generous compensation plan for coaches that are in contact with HR managers. This applies to coaches that directly or indirectly generate job posting sales for JobsOver50. Ask about this program when applying for Certification.
2. If you have authored a book, list it for free and available for purchase at the Boomer Authority™ Bookstore at http://astore.amazon.com/boomerango-20?_encoding=UTF8&node=24.
To become a Certified JobsOver50 - Boomer Authority™ Career Coach, please send your background information to moconnor@jobsover50.com. This is subject to approval and there will be no charge until such approval is met.
Become the Beacon of Hope to Boomers in Need!
*Drive quality results and extend your reach to the 50+ demographic.
*Further increase coaching revenue by complementing your credentials with a Certification from two leading organizations.
*Maximize your revenue opportunities by developing sustainable relationships with Boomers requiring professional assistance.
About JobsOver50.com
JobsOver50 is a free web-based employment service for Baby Boomers & Retirees. We understand the employment needs of 50+ job seekers and have built the nation’s largest network of job opportunities for mature workers. We connect job seekers to employers via associations, schools & alma maters. JobsOver50 creates partnerships throughout North America which serve as liaisons. This model delivers a competitive edge to job seekers and high-quality results to employers. 100% safe & spam-free. JobsOver50 is a Goliath-SilverCensus company.
David Mezzapelle is Founder and Director of Marketing & Development.
About Boomer Authority™ Association
Boomer Authority™ has 1200+ members as is the only global association of its kind, bringing together men and women from 23 countries and from every professional discipline serving and fulfilling the needs of the 50+ Baby Boomer demographic. Members comprise encore career experts, midlife transition coaches, eldercare experts, estate planning legal counselors, retirement/financial planners, gentrologists, educators, and literally dozens of other professions.
Boomer Authority™ is a vibrant and compelling global ecosystem for business networking, the exchange of ideas and, most importantly, for the dissemination of valuable content about products and services for 50+ Baby Boomers and Beyond!
Martin Diano is Founder and CEO.
About ReCareer Inc.
ReCareer Inc. offers a new direction for career coaching in our changing economy. With over 6 million Americans left jobless this year alone “Re-careering” is quickly becoming a household term. ReCareer Inc. has developed the only assessment-based coach training program to aid these millions of adults in the second half of life in their ReCareer search.
Dr. Richard Johnson, Ph.D is Founder.